Newsroom
Tip of the Week |
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March 21, 2018 |
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Reputation management |
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Having worked on a college campus, I have seen how various offices get a reputation, sometimes good and sometimes bad. Unfortunately, it was the ones with the bad reputation – poor customer service, slow responses, disgruntled employees, etc. – that I remember the most. Not that reputation is an issue in financial aid offices – after all one of the reasons we get into financial aid is to serve others. However, it is important to be proactive and manage the reputation of your office for both internal and external audiences. Reputation management may not be a specific part of your job duties in financial aid, but it is part of your responsibility. Following is a checklist of things to do in managing your reputation:
The financial aid office can have a huge impact on the reputation of a college or university – your office is often one of the first visited by prospective students. In addition, most of the students at your institution may have contact with your office at one time or another – just make sure that contact is a good one and builds on your valuable reputation. – By Catherine Mueller | ||||||||||||||||
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